Consumers’ Stated Choices versus Purchasing Desires: Case of Hawaii Food Baskets

Wuyang Hu and Linda J. Cox

Agricultural Economics Review, 2009, vol. 10, issue 2, 12

Abstract: This article uses a case study involving Hawaii food baskets to show that although a choice based conjoint experiment can elicit respondents’ most preferred alternative, this “preferred” option may not be one that respondents are willing to purchase. Thus, a choice based experiment that involves hypothetical product selection may predict different behavior, depending on the type of questions asked in the survey. This study shows that follow-up questions in a conjoint survey may serve an important role in improving model fit and the comprehensiveness of behavioral prediction.

Keywords: Agricultural and Food Policy; Consumer/Household Economics (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aergaa:56632

DOI: 10.22004/ag.econ.56632

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