Healthy meals on the menu: A Swedish field experiment on labelling and restaurant sales

Linda Thunstrom, Jonas Nordström and Jason Shogren

African Journal of Agricultural and Resource Economics, 2016, vol. 11, issue 01, 6

Abstract: Menu labelling of meals prepared away from home is a policy designed to help consumers make healthier food choices. In this paper we use a field experiment in Sweden to examine if a restaurant benefits from introducing a meal labelled as healthy on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a meal labelled as healthy on the menu, i.e. our data does not support the idea that restaurants increase their sales from supplying a meal labelled as healthy.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:afjare:233849

DOI: 10.22004/ag.econ.233849

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