Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario

Hillary M. Sackett, Robert Shupp and Glynn Tonsor

Agricultural and Resource Economics Review, 2013, vol. 42, issue 2, 16

Abstract: Building on existing work evaluating food-attribute labels, we use data collected in 2010 from a national web-based survey of 1,002 households to examine consumer inferences and valuations of food products promoted as “sustainably produced.” A best-worst scale framework was implemented to identify how consumers define “sustainably produced” and their preferences for each of the sustainable farming practices considered. The results suggest that consumers perceive farm size and local production as important elements of sustainable agriculture while economic attributes exhibit a significant amount of heterogeneity, indicating segmentation in the sample and the potential for targeted marketing.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
https://ageconsearch.umn.edu/record/155313/files/A ... 202013%20Sackett.pdf (application/pdf)

Related works:
Journal Article: Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario (2013)
Working Paper: Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario (2011)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:arerjl:155313

DOI: 10.22004/ag.econ.155313

Access Statistics for this article

More articles in Agricultural and Resource Economics Review from Northeastern Agricultural and Resource Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().