Distribution Channel Choices of Wineries in Emerging Cool Climate Regions

Lin Sun, Miguel Gomez, Fabio R. Chaddad and Robert Ross ()

Agricultural and Resource Economics Review, 2014, vol. 43, issue 01, 17

Abstract: The number of wineries in nontraditional cool climate regions of the United States has increased dramatically in the last decade. We examine factors influencing distribution channel choices by these wineries, including winery characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in Michigan, Missouri, and New York, we developed fractional logit models to test hypotheses regarding their distribution channel choices. We find that the share of wine sold through intermediated channels increases with winery size, years of operation, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing challenges.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (5)

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Journal Article: Distribution Channel Choices of Wineries in Emerging Cool Climate Regions (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:arerjl:165906

DOI: 10.22004/ag.econ.165906

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