Consumer Response to Genetically Modified Food Products in Japan

Jill McCluskey, Kristine Grimsrud, Hiromi Ouchi and Thomas Wahl

Agricultural and Resource Economics Review, 2003, vol. 32, issue 2, 10

Abstract: In Japan, a large U.S. export market, there has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation method, findings show the discount needed for Japanese Seikyou consumers to purchase GM food products is positively affected (i.e., a greater discount is required) by higher levels of self-reported risk perceptions toward GM food, higher levels of concern about food safety and the environment, higher self-reported knowledge about biotechnology, education levels, and income. Interestingly, gender does not significantly affect the discount needed for GM food. Further, it can be inferred from the results that a transformation of Japanese consumers' perceptions and attitudes is needed for GM food products to successfully enter the Japanese market.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (67)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:arerjl:31631

DOI: 10.22004/ag.econ.31631

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