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Consumer Response to Genetically Modified Food Products in Japan

Jill McCluskey (), Kristine Grimsrud, Hiromi Ouchi and Thomas Wahl ()

Agricultural and Resource Economics Review, 2003, vol. 32, issue 2, 222-231

Abstract: In Japan, a large U.S. export market, there has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation method, findings show the discount needed for Japanese Seikyou consumers to purchase GM food products is positively affected (i.e., a greater discount is required) by higher levels of self-reported risk perceptions toward GM food, higher levels of concern about food safety and the environment, higher self-reported knowledge about biotechnology, education levels, and income. Interestingly, gender does not significantly affect the discount needed for GM food. Further, it can be inferred from the results that a transformation of Japanese consumers’ perceptions and attitudes is needed for GM food products to successfully enter the Japanese market.

Date: 2003
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