Factors Influencing Urban Residents' Tea Consumption Habits: An Empirical Study of Hangzhou City

Fu-qiao Chen and Ai-qin Jiang

Asian Agricultural Research, 2012, vol. 04, issue 09, 6

Abstract: Based on the survey data concerning residents in Hangzhou City, we analyze the main factors influencing consumers' spending decisions, using Probit model. The results show that gender, age, and personal income have a significant positive effect on whether to drink tea; the degree of understanding of the tea, and the number of acquaintances drinking water also have a significant positive effect on whether to drink tea; but individual career, unit characteristics, and educational level have no significant positive effect on whether to drink tea. This research conclusion can provide microscopic evidence for the tea industry's healthy development and formulation of marketing strategies; at the same time, provide a reference for marketing of the other hobby products.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/142312/files/10.PDF (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:142312

DOI: 10.22004/ag.econ.142312

Access Statistics for this article

More articles in Asian Agricultural Research from USA-China Science and Culture Media Corporation
Bibliographic data for series maintained by AgEcon Search ().