Consumers' Awareness of Genetically Modified Food and Their Willingness to Buy in Yanbian Prefecture

Kui-xiu Teng, Xing-long Yang, Xiao-wei Yang and Lin Wang

Asian Agricultural Research, 2012, vol. 04, issue 10, 5

Abstract: Having a clear understanding of consumers' awareness of genetically modified food and their willingness to buy, plays a very important role in formulating the regulatory policy of genetically modified food and regulating the market of genetically modified food. This paper takes the supermarket consumers as the study object. Through on-site questionnaire survey, we find that consumers' awareness of genetically modified food is not high in Yanbian Prefecture, and their willingness to buy is also low; the prices of genetically modified food, consumers' income, educational level and so on, are the main factors that affect the willingness to buy. Based on this, we put forth the relevant recommendations: increasing publicity efforts to safeguard consumers' right to know and choose; increasing supervision efforts to improve the existing regulatory system of genetically modified food; actively organizing forces to carry out the study on safety of genetically modified food.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:142935

DOI: 10.22004/ag.econ.142935

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