Strengthening Branding Construction and Improving the Competitiveness of Tropical Distinctive Agricultural Products in Hainan

Meihuan Qiu, Xiaodong Zhang, Minxia Lin, Hongyi Zhang and Zhunian Wang

Asian Agricultural Research, 2014, vol. 06, issue 11, 3

Abstract: Brand construction plays an increasingly important role in marketing and competition in modern agricultural industry. There are problems in brand construction of tropical distinctive agricultural products in Hainan, including less famous brand products, weak core competence, strengthening declaration and ignoring management as well as imperfect marketing system, therefore resource integration should be stressed to develop famous brand products and technological innovation should be strengthened to promote core competence of enterprise.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:198020

DOI: 10.22004/ag.econ.198020

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