Research on the Brand Construction of Agritourism Enterprise in Chongqing

Yurong Yang

Asian Agricultural Research, 2016, vol. 08, issue 05, 4

Abstract: Agritourism is a modern agricultural model, which is combination of agriculture and rural tourism. Its goal is to carry on the culture of farming and achieve economic efficiency. To achieve this goal, brand building is very important. However, most companies have the same goods and services in the development process. Managers lack brand awareness, and enterprises lack core competitiveness. To solve these problems, the agritourism enterprises must change their management concepts, establish brand awareness, improve quality of service, increase the cultural connotation of products and services, and strengthen marketing efforts to achieve the overall improvement of modern agricultural brand.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:243163

DOI: 10.22004/ag.econ.243163

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