SWOT Analysis on Agricultural Enterprises Implementing B2C E-commerce —— A Case Study of Wuding Strong Chicken Farming Enterprises

Dekun Wang and Wan Nie

Asian Agricultural Research, 2017, vol. 09, issue 12

Abstract: This paper first introduced current situations of agricultural enterprises using B2C e-commerce to sell agricultural products. Then, using SWOT method, it analyzed strengths, weaknesses, opportunities, and threats of Wuding strong chicken farming enterprises implementing B2C e-commerce. Finally, it came up with recommendations for Wuding strong chicken farming enterprises implementing B2C e-commerce.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:271232

DOI: 10.22004/ag.econ.271232

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