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Research on the Development of Rural E-commerce in China

Zhiyue Xiong, Minghua Gu, Wei Zhou, Yongxian Liu, Tingting Xia, Mengling Nong, Xinsheng Li, Yimiao Li, Jie Liang and Lishan He

Asian Agricultural Research, 2022, vol. 14, issue 07

Abstract: At present, rural e-commerce is characterized by obvious improvement in market prospect, development scale and development momentum, but there are also some problems, such as farmers' low acceptance of e-commerce, lack of promotion and training of rural e-commerce, and lack of rural e-commerce talents. Based on these problems, the government needs to increase financial support for rural e-commerce, improve the distribution logistics system, and strengthen the training of rural e-commerce personnel to promote the sustainable development of rural e-commerce.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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