Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry

Zhongxin Li

Asian Agricultural Research, 2024, vol. 16, issue 01

Abstract: With the development of information technology, sharing marketing, as an innovative marketing method, plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry. Based on the data obtained from the questionnaire survey, this paper makes an empirical analysis of the impact of the economic value, social value, perceived ease of use, perceived convenience, enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry. The results showed that the questionnaire had good internal consistency and construct validity. Through empirical analysis, it can be found that the economic value, social value, perceived ease of use, perceived convenience, enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees’ marketing willingness.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asagre:344152

DOI: 10.22004/ag.econ.344152

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