A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

Melania Salazar-Ordóñez (), Rosa Cordón-Pedregosa and Macario Rodríguez-Entrena

Economia Agraria y Recursos Naturales, 2019, vol. 18, issue 02

Abstract: This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built, and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.

Keywords: Agribusiness; Community/Rural/Urban Development (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ags:earnsa:281232

DOI: 10.22004/ag.econ.281232

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