Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain

Olda Lami, Carlos Díaz-Caro and Francisco Javier Mesías

Economia Agraria y Recursos Naturales, 2023, vol. 23, issue 01

Abstract: [EN] This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development. [ES] Se examina el comportamiento de compra de los consumidores en Canales Cortos de Comercialización (CCC) utilizando un experimento de elección para el aceite de oliva (por su amplio uso en CCC), y un análisis cluster para segmentar los consumidores según sus percepciones y comportamiento. Los resultados revelan la similitud de preferencias hacia el canal de distribución, pero con una reacción negativa a la compra online. Al haber consumidores dispuestos a pagar más por alimentos locales y ecológicos, se abren oportunidades para los CCC. Así, las políticas que fomenten el uso del etiquetado ecológico, pueden potenciar el desarrollo de los CCC.

Keywords: Agricultural; and; Food; Policy (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ags:earnsa:336046

DOI: 10.22004/ag.econ.336046

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