Strategic Group Analysis of U.S. Food Businesses Using the Two-step Clustering Method

Aaron J. Johnson, Heather C. Johnson, Stephen Devadoss and John C. Foltz

International Food and Agribusiness Management Review, 2011, vol. 14, issue 2, 16

Abstract: Utilizing strategic group analysis, this study classifies food businesses based on their propensity toward the different generic strategies and planning intensity. Data from a national survey was analyzed using the two-step clustering method. The resultant three groups are profiled based on their generic strategies and planning efforts, as well as their planning flexibility, view of industry volatility (dynamism), strategic emphasis on innovation, innovation, size, experience and financial performance. Managerial implications are made for each of these groups based on the profiles.

Keywords: Agribusiness; Institutional and Behavioral Economics; Marketing; Productivity Analysis (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:103988

DOI: 10.22004/ag.econ.103988

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