New Zealand Wool Inside: A Discussion Case Study

Daniel Conforte, Samuel Dunlop and Elena Garnevska

International Food and Agribusiness Management Review, 2011, vol. 14, issue 3, 32

Abstract: The case study is aimed at discussing the strategic and organizational implications of recent value adding and branding initiatives in New Zealand’s strong wool industry with special attention to decisions by a group of farmers. The objective of the case study is to discuss (a) the value of past and current generic promotion campaigns in the wool industry; (b) the viability of recent private value adding and branding campaigns, as well as of the organizations behind such initiatives; (c) the likely impact of the initiatives in the economy of the farmers; (d) if farmers should invest in any of the value adding companies or not (d) if farmers should engage collectively in supporting any of the initiatives, and if so how. This case study can be used in advanced undergrads, graduate and executive classes.

Keywords: Agribusiness; Agricultural Finance; Community/Rural/Urban Development; Demand and Price Analysis; International Relations/Trade; Land Economics/Use; Livestock Production/Industries; Productivity Analysis; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:114716

DOI: 10.22004/ag.econ.114716

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