 Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in GhanaVictor Owusu and Michael Owusu Anifori International Food and Agribusiness Management Review, 2013, vol. 16, issue 01, 20 Abstract: This paper analyzes the willingness of consumers to pay a premium for organic watermelon and lettuce using contingent valuation data from urban Kumasi in Ghana. The effects of the determinants of consumer willingness to pay a premium are estimated with a bivariate Tobit model. The empirical findings indicate that in addition to socioeconomic characteristics, product freshness and cleanness tend to have positive effects on consumer willingness to pay a premium for organic watermelon compared to conventional watermelon. Whereas product size has a negative influence on consumer willingness to pay premium for organic lettuce, less insect damage to vegetables tends to have a positive effect. The study estimates the willingness to pay a premium for organic watermelon/lettuce compared to conventional watermelon/lettuce. The estimated mean consumer willingness to pay premium for 1 kilogram of organic w Keywords: Agricultural and Food Policy; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; International Development (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:144649 Access Statistics for this article More articles in International Food and Agribusiness Management Review from International Food and Agribusiness Management Association Contact information at EDIRC. |
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