The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives

Fernanda de Tavares Canto Guina and Janaina de Moura Engracia Giraldi

International Food and Agribusiness Management Review, 2013, vol. 16, issue 4, 22

Abstract: This research analyzes the Brazilian beef image in Europe from three different perspectives: consumers, importers and exporters by means of quantitative and qualitative methods. The main hypothesis tested whether consumer perceptions concerning the quality of Brazilian beef in Europe is dependent on the country’s image. It was found that the image of Brazilian beef is considered positive overseas, but it would benefit from greater advertising in Europe and improved outlet infrastructure. Therefore, one important action to be taken in order to improve the Brazilian beef image overseas concerns communication and logistic strategies.

Keywords: Agribusiness; Agricultural and Food Policy; Agricultural Finance; Demand and Price Analysis; International Development; International Relations/Trade; Marketing; Production Economics (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:159662

DOI: 10.22004/ag.econ.159662

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