Bee Natural Uganda: Unlocking the Potential of Smallholder Farmers in the West Nile

Margaret Lynch, Edward Mabaya, Elena Bussiere and Matthew Willigerd

International Food and Agribusiness Management Review, 2014, vol. 17, issue B, 5

Abstract: Bee Natural Uganda, Ltd. (BNU) is the largest producer of quality honey and honey products in Uganda, selling 61 tonnes of honey in 2012 with an average growth in sales of 20% per year. BNU’s unique business model follows their honey from the hives of smallholder farmers trained by BNU to a state of the art processing facility in Arua, West Nile, Uganda. The company attributes its success to this model, which allows employees to continue checking the quality of their product at every step leading to the sale of BNU’s products. In a highly competitive honey market, this consistency in quality has set BNU high above their competition. As Bee Natural Uganda looks to the future, management must develop a strategy to overcome the challenges associated with continued growth and unmet demand in Uganda and the East Africa region.

Keywords: Agribusiness; Agricultural Finance; Community/Rural/Urban Development; Consumer/Household Economics; Crop Production/Industries; Farm Management; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; International Development; International Relations/Trade; Labor and Human Capital; Land Economics/Use (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:179490

DOI: 10.22004/ag.econ.179490

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