Practicing Ergonomic Balance in Order to Avoid the Inevitable Addiction to Cheap Labor: The Case of Greenway Farms

Vito Rugani and Peter Goldsmith ()

International Food and Agribusiness Management Review, 2014, vol. 17, issue B, 7

Abstract: Greenway Farms is a family business owned by two families located 80km northwest of Johannesburg. It was started by Vincent Sequeira in 1988, as a typical mixed crop market garden. Today, Greenway Farms supplies 40% of Southern Africa’s fresh carrots, and is marketed under the Rugani Carrot brand.

Keywords: Agribusiness; Crop Production/Industries; Labor and Human Capital; Land Economics/Use; Productivity Analysis; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:179553

DOI: 10.22004/ag.econ.179553

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