Yealands Wine Group: Balancing Business and Sustainability

Elena Garnevska, Sarah McLaren and Sayaka Hiroki

International Food and Agribusiness Management Review, 2014, vol. 17, issue 4, 21

Abstract: Yealands Wine Group is a young NZ wine company established in 2008, incorporating environmental sustainability as a core business principle from inception. In 2012, Yealands was the sixth largest wine company in NZ with sales of 750,000 cases. They achieved a significant growth in sales for a short period of time. However, the sales forecasted in the next few years are less optimistic. Can Yealands use sustainability to drive sales and growth?

Keywords: Agribusiness; Crop Production/Industries; Farm Management; Land Economics/Use; Productivity Analysis (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:188745

DOI: 10.22004/ag.econ.188745

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