Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience

Dongmin Lee, Haeyoung Jeong, Jongpyo Cho, Jaeseok Jeong and Junghoon Moon

International Food and Agribusiness Management Review, 2015, vol. 18, issue 2, 16

Abstract: The main goal of this study is to investigate the willingness to adopt t-commerce for grocery shopping in South Korea. This study examines the e-commerce experiences and differences among consumer behaviors based on. The sample was divided into two groups: one group with online grocery shopping experience and one group without online grocery shopping experience. The groups were compared to identify differences in willingness to adopt t-commerce as a new shopping medium. The two groups showed different motivations for t-commerce-based grocery shopping based on their previous shopping experience.

Keywords: Demand and Price Analysis; Financial Economics; Marketing (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:204133

DOI: 10.22004/ag.econ.204133

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