The Poultry Market in Nigeria: Market Structures and Potential for Investment in the Market

Heinke Heise, Alexandra Crisan and Ludwig Theuvsen

International Food and Agribusiness Management Review, 2015, vol. 18, issue A, 26

Abstract: High population growth and growing income lead to increasing demand for poultry products in Nigeria. The poultry industry has emerged as the most commercialized and fastest expanding segment in the animal husbandry subsector but still faces many problems. Private investment from foreign countries could help to facilitate this market. This paper reveals the opportunities and threats of a market entry for private investors based on a PESTEL analysis and a SWOT analysis.

Keywords: International Development; International Relations/Trade; Livestock Production/Industries; Marketing; Risk and Uncertainty (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:207011

DOI: 10.22004/ag.econ.207011

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