An Analysis of the Decision Structure for Food Innovation on the Basis of Consumer Age

Ramo Barrenar, Teresa García and María Camarena

International Food and Agribusiness Management Review, 2015, vol. 18, issue 3, 22

Abstract: Food innovations have high failure rates. One reason is due to not understanding what motivates consumers’ product selections. This study analyzes consumer decision making strategies according to age ranges and their preferences for novel food products. Utilizing the means-end chain theory, our results show age is not a factor in consumption decisions with familiar products. However, the structure becomes more complex in the case of novel food items, especially among young consumers.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Productivity Analysis (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/208499/files/201400118.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:208499

DOI: 10.22004/ag.econ.208499

Access Statistics for this article

More articles in International Food and Agribusiness Management Review from International Food and Agribusiness Management Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().