Organic Producers Perspectives on California State Mandated Marketing Programs and Implications for a Federal Organic Promotion Order

Tina D. Cosentino and Gregory A. Baker

International Food and Agribusiness Management Review, 2015, vol. 18, issue 4, 20

Abstract: This research examines the role of government mandated marketing programs in promoting certified organic produce in California. Data were gathered from public documents, interviews, focus groups, and an industry-wide survey. We find that most California mandated marketing programs minimally address organic production. Regarding the value of generic promotion, slightly more than one-third of the survey respondents indicated that they believed that their mandated marketing program’s promotion efforts increased the sales of their organic products. Two options were highly ranked as alternatives to promote organic products, setting aside a representative amount of the marketing program’s funds for the promotion of organic produce and establishing a non-governmental producer association to promote all organic produce.

Keywords: Agribusiness; Agricultural and Food Policy; Agricultural Finance; Financial Economics; Health Economics and Policy; Land Economics/Use (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:211651

DOI: 10.22004/ag.econ.211651

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