The Effects of Outcome Expectations on Individual’s Anxiety and Continued Usage of Mobile Devices: A Post-Adoption Study

Aslihan D. Spaulding, Kerry W. Tudor and Pruthikrai Mahatanankoon

International Food and Agribusiness Management Review, 2015, vol. 18, issue 4, 16

Abstract: Mobile devices support both work-related and non-work-related activities, thus allowing adopters to communicate with co-workers and family members, access and share information on the Internet, and manage business activities. The complexity of mobile applications can impact the degree to which users like or dislike their mobile devices. This study examined how preconceptions of personal-related and business-related outcome expectations impact user anxiety and the continued usage of mobile devices. Data collected from 158 Illinois farmers who use mobile devices revealed that performance expected outcome helps reduce anxiety and both types of expected outcomes lead to continued usage. In the post-adoption era, one’s ability to utilize mobile devices for personal and business related purposes will fuel continued usage of smart devices. Knowing that anxiety is detrimental to continued usage, designers of mobile applications should find ways to reduce anxiety by focusing on users’ preconceptions of how the devices are to be used.

Keywords: Farm Management; Institutional and Behavioral Economics; Labor and Human Capital; Land Economics/Use (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:211659

DOI: 10.22004/ag.econ.211659

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