Grass-Fed Beef: How is it Marketed by US Producers?

Jeffrey Gillespie, Isaac Sitienei, Basu Bhandari and Guillermo Scaglia

International Food and Agribusiness Management Review, 2016, vol. 19, issue 2, 18

Abstract: Increased interest by consumers and producers in grass-fed beef has led to recent expansions in this segment of the beef industry. A mailed survey was used to determine the “what, where and how” of grass-fed, beef marketing in the United States. The most important factors in farmers’ decisions on when to harvest and sell cattle are animal weight and consumer demand. Most farmers use multiple venues for advertising and marketing their beef. Direct sale to consumer is the most commonly used marketing channel. Farm experience, diversification, farm size, production system, and production region impact marketing channel choice.

Keywords: Demand and Price Analysis; Livestock Production/Industries; Marketing; Production Economics; Productivity Analysis (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
https://ageconsearch.umn.edu/record/234961/files/820150171.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:234961

DOI: 10.22004/ag.econ.234961

Access Statistics for this article

More articles in International Food and Agribusiness Management Review from International Food and Agribusiness Management Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().