CONDITIONS FOR SUCCESSFUL STRATEGIC ALLIANCES IN THE FOOD INDUSTRY

Claire-Louise Adams and Peter Goldsmith ()

International Food and Agribusiness Management Review, 1999, vol. 02, issue 2, 28

Abstract: This paper focuses on strategic fuzzy alliances (SFAs) and the role of trust in business-to-business relationships. First, a theoretical model of governance choice involving strategic alliances is developed, integrating the Shapiro, Sheppard, and Cheraskin (1992) taxonomy of trust into a neoinstitutional framework. Second, this model, based on transaction theory, is then used to generate necessary and sufficient conditions for trust-based agreements. The third component of this paper is an empirical model, which tests the above theory. Finally, managerial implications from the results are discussed.

Keywords: Institutional; and; Behavioral; Economics (search for similar items in EconPapers)
Date: 1999
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:34211

DOI: 10.22004/ag.econ.34211

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