FOOD SAFETY AND FEAR: FACTORS AFFECTING CONSUMER RESPONSE TO FOOD SAFETY RISK

Gregory A. Baker

International Food and Agribusiness Management Review, 2003, vol. 06, issue 01, 11

Abstract: The objective of this research was to explore the factors that affect consumers' responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety risks. Primary meal planners, women, and members of households with young children were the most likely to have an extreme risk avoidance response.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:34294

DOI: 10.22004/ag.econ.34294

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