Marketing Oregon Grass Seed in China: A Two-Decade View

Catherine Durham (), Aaron J. Johnson and Esteban Vega-H

International Food and Agribusiness Management Review, 2003, vol. 06, issue 4, 17

Abstract: China is a market of great interest to the agricultural and agribusiness industries, but many firms have reported difficulties in establishing themselves there. A closer look at the approaches used by a successful industry will help other industries and firms prepare themselves for the Chinese market. This study provides a historical look at a market development program undertaken by a trade association, and includes a discussion of domestic participants' perceptions about its impacts and about doing business in China. Two key characteristics of their success are a long-term commitment and training.

Keywords: International; Relations/Trade (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:34385

DOI: 10.22004/ag.econ.34385

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