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DOMINANT FACTORS IMPACTING THE DEVELOPMENT OF BUSINESS-TO-BUSINESS (B2B) E-COMMERCE IN AGRICULTURE

Nicole Leroux, Wortman, Max S., and Eric D. Mathias

International Food and Agribusiness Management Review, 2001, vol. 04, issue 2, 14

Abstract: There is still much optimism about the potential success of e-commerce in agriculture. Three dominant factors have impacted this development: (1) industry structure; (2) product complexity; and (3) the high-touch nature of transactions. In turn, these factors have led to several different potential types of strategic options. From a mix of these strategic options, potential scenarios have been analyzed and selected. These potential scenarios are the future of business-to-business (B2B) commerce in agriculture.

Keywords: Agribusiness; Industrial Organization (search for similar items in EconPapers)
Date: 2001
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:34473

DOI: 10.22004/ag.econ.34473

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