THE IMPACT OF TRUST ON COOPERATIVE MEMBERSHIP RETENTION, PERFORMANCE, AND SATISFACTION: AN EXPLORATORY STUDY

Mark H. Hansen, Morrow, J.L., and Juan C. Batista

International Food and Agribusiness Management Review, 2002, vol. 05, issue 01, 19

Abstract: This research explores the effect of trust in the relationships among members and between members and the management teams of two agricultural marketing cooperatives (co-ops). Specifically, this research focuses on the impact of trust on co-op members' performance, satisfaction, and their commitment to remaining a part of the co-ops. We examine trust along two dimensions: cognitive and affective. We argue that cognitive-based trust will be more salient in some contexts while affective-based trust will be more salient in other settings. Findings suggest that in both co-ops, trust among members and trust between members and co-op management are important predictors of group cohesion, which is a measure of the strength of members' desires to remain in a group (co-op) and their commitment to it. As hypothesized, there are differences in the effects of cognitive and affective trust, depending upon differences in the contexts represented by the two co-ops.

Keywords: Agribusiness; Institutional and Behavioral Economics (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (69)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:34587

DOI: 10.22004/ag.econ.34587

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