Consumer Responses to Food Safety Information from Print Media

Dennis M. Conley and Mark A. Wade

International Food and Agribusiness Management Review, 2007, vol. 10, issue 3, 22

Abstract: A panel of independent judges evaluated a range of articles in popular print media sources for positive or negative bias about pork. From this came the development of an information variable reflecting consumer perceptions about food safety. The primary data from this evaluation was then used to estimate the impact of print media information on the consumer demand for pork.

Keywords: Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:44902

DOI: 10.22004/ag.econ.44902

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