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Assessing Information Bias and Food Safety

Dennis M. Conley and Mark A. Wade

International Food and Agribusiness Management Review, 2008, vol. 11, issue 2, 16

Abstract: Imperfect information can lead to market failure and be an external factor impacting managers of agribusiness firms. A matrix method approach to content analysis was conducted by independent judges based upon established typologies. Food safety articles from consumer publications were examined, and information received by consumers was found to be biased.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:53642

DOI: 10.22004/ag.econ.53642

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