Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry

Eric Micheels and Hamish R. Gow

International Food and Agribusiness Management Review, 2008, vol. 11, issue 3, 26

Abstract: This paper explores the importance of a producer’s market orientation on their subjective performance within agricultural commodity markets. Using a structural equation model of beef producers, our findings suggest that market oriented firms are highly innovative and achieve superior performance. These findings are consistent with previous research on the market orientation-performance relationship in heterogeneous product markets. The cost focus of a firm was also found to have a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should follow a balanced approach utilizing both an external market and an internal productivity focus to achieve superior returns as opposed to solely focusing on internal productivity as many producers currently do.

Keywords: Marketing; Productivity Analysis; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:53649

DOI: 10.22004/ag.econ.53649

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