Market Segmentation Practices of Retail Crop Input Firms

Aaron Reimer, W Downey () and Jay Akridge

International Food and Agribusiness Management Review, 2009, vol. 12, issue 01, 34

Abstract: The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.

Keywords: Marketing (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (3)

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https://ageconsearch.umn.edu/record/53746/files/20081032_Formatted.pdf (application/pdf)

Related works:
Working Paper: MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS (2007)
Working Paper: MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:53746

DOI: 10.22004/ag.econ.53746

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