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An Empirical Analysis of the Determinants of Success of Food and Agribusiness E-Commerce Firms

Fernando Montealegre, Sarahelen Thompson () and James S. Eales

International Food and Agribusiness Management Review, 2007, vol. 10, issue 1, 21

Abstract: E-commerce's value creation in agricultural and food markets will only occur to the extent that e-commerce firms exist throughout the supply chain. The problem is that e-commerce firms throughout the agricultural and food supply chain have faced a serious challenge in staying in business. Many have been forced to exit the market, and only a few have survived to develop into functional web-based businesses. The objective of this research study is to identify characteristics that are associated with successful e-commerce firms throughout the agricultural and food supply chain. Relevant e-commerce and agricultural e-commerce literature suggests several characteristics that influence the success for agricultural and food e-commerce firms. A limited-dependent variable technique, logistic regression, is used to relate websites' characteristics to their probability of survival.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2007
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DOI: 10.22004/ag.econ.8168

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