Strategic Marketing Decisions for Organic Agricultural Producers

Jon C. Phillips and H. Christopher Peterson

International Food and Agribusiness Management Review, 2007, vol. 10, issue 01, 16

Abstract: A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of different distribution channels for organic vegetables, both on a general level and as they relate to this particular group. The following channels are addressed: roadside stands, farmers' markets, distributors, retailers, restaurants, institutions, and processors. Study questions for use in an academic course or workshop are included.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:8170

DOI: 10.22004/ag.econ.8170

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