IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay

Kwamena Quagrainie

International Food and Agribusiness Management Review, 2006, vol. 09, issue 2, 13

Abstract: The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (4)

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Working Paper: IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay (2005)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:8195

DOI: 10.22004/ag.econ.8195

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