Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView

Bobby J. Martens and Jay Akridge

International Food and Agribusiness Management Review, 2006, vol. 09, issue 3, 15

Abstract: This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.

Keywords: Agricultural; Finance (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:8201

DOI: 10.22004/ag.econ.8201

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