Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation

Brian Briggeman, Michael Gunderson and Joshua Detre

International Food and Agribusiness Management Review, 2006, vol. 09, issue 01, 18

Abstract: Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture market share, realize first-mover advantages in excess of $2 million, and deter competitor innovation. In addition, the proposed model is flexible enough to be applied in other industries.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:8206

DOI: 10.22004/ag.econ.8206

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