Consumer Preferences for Olive Oil in Tirana, Albania

Catherine Chan-Halbrendt, Edvin Zhllima, Gwendalyn Sisior, Drini Imami and Luciano Leonetti

International Food and Agribusiness Management Review, 2010, vol. 13, issue 3, 20

Abstract: Increase in urban middle income consumers along with consolidation of the retail sector has created changes in olive oil consumption preferences in Albania. The objective of this study is to inform stakeholders in the olive oil industry about consumer preferences. A Conjoint Choice Experiment (CCE) was used to design the survey and latent class approach used to analyze the data. The results show a strong preference for domestic olive oil and small niche markets that cater to specific consumers. The study also shows a gap between preference and reality that needs to be addressed by the stakeholders in the olive oil industry.

Keywords: Consumer/Household Economics; Crop Production/Industries; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

Downloads: (external link)
https://ageconsearch.umn.edu/record/93559/files/4.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:93559

DOI: 10.22004/ag.econ.93559

Access Statistics for this article

More articles in International Food and Agribusiness Management Review from International Food and Agribusiness Management Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().