Consumers’ Preference for Sweet Peppers with different Process Attributes: A Discrete Choice Experiment in Taiwan

Ching-Hua Yeh and Monika Hartmann

International Journal on Food System Dynamics, 2016, vol. 07, issue 4, 18

Abstract: Based on an online discrete choice experiment (DCE) this study investigates the relative importance of food label information (country of origin, production methods, chemical residue testing (CRT)) and price for Taiwanese consumers’ in their purchase of sweet peppers. Results show that respondents focus mostly on the COO labeling during their sweet-pepper shopping, followed by price. Information concerning CRT results and production methods are of less importance. Our findings also indicate that interaction between attributes matter and that preference for attribute levels differs depending on socioeconomic characteristics.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ijofsd:244551

DOI: 10.22004/ag.econ.244551

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