Quality Labels in the Food Sector: What do Consumers Want to Know and where are they Looking for Information?

Oliver Meixner and Rainer Haas

International Journal on Food System Dynamics, 2016, vol. 07, issue 4, 11

Abstract: This study analyzes consumers’ information needs concerning quality labels in the food sector. We analyzed that by using one of the most well-known quality labels for food products in Austria as our research object (the quality label of the organization AgrarMarkt Austria, the so-called AMA Seal). Apparently, there is a lack of consumer-oriented information. Up to now, the type of information consumers of AMA sealed products demand is more or less unknown. Therefore, the objectives of this study were (1) to identify consumers’ actual use of information and (2) their information needs about quality labels to provide needs-based consumer information.

Keywords: Agribusiness; Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ijofsd:244555

DOI: 10.22004/ag.econ.244555

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