Food risk communication to consumers: The scare of antibiotic resistant bacteria in chicken

Øydis Ueland, Solveig Langsrud and Nina Veflen

International Journal on Food System Dynamics, 2023, vol. 14, issue 02

Abstract: In 2014 a food scare following a report on antibiotic resistant bacteria in chicken fillets led to a dramatic drop in sales of chicken. Actors in the food chain as well as the authorities were unprepared for the consequences of the case. The study investigated how risk communicators coped with the crisis through in-depth interviews with 14 relevant actors. The case study illustrated how delayed risk communication from authorities opened for stakeholders with contradictory views and other agendas. Further, although the risk communicators were aware of the concept of risk perception, they may not truly acknowledge the power triggering emotions.

Keywords: Food Security and Poverty; Risk and Uncertainty (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ijofsd:346705

DOI: 10.22004/ag.econ.346705

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