A new interpretation of the AISAS model: An empirical analysis of Chinese consumers’ perceptions of the food traceability system for aquatic and edible bird’s nest products

JingJing Yao and Takahiro Ota

International Journal on Food System Dynamics, 2024, vol. 15, issue 02

Abstract: Consumer behavior has changed due to the COVID-19 pandemic; however, the extent to which the traditional Attention, Interest, Search, Action, and Share (AISAS) consumer behavior model has been affected by the pandemic is underexplored. Simultaneously, food safety issues urgently require stronger protection due to the increasing demand for consumer health. This study aims to determine how the adoption of food traceability systems (FTS) influences consumer behavior and proposes a new interpretation of the AISAS model. Our findings confirm the validity of our model and provide theoretical support for the relationship between “trust” and “trace” in consumer behavior.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/346735/files/A ... %20AISAS%20MODEL.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ijofsd:346735

DOI: 10.22004/ag.econ.346735

Access Statistics for this article

More articles in International Journal on Food System Dynamics from International Center for Management, Communication, and Research Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().