Economic analysis of production and marketing of Sorghum dry roti through self-help group (SHG)

V. G. Pokharkar, K.G. Sonawane and D.B. Yadav

Indian Journal of Agricultural Marketing, 2015, vol. 29, issue 2

Abstract: Self-help group (SHG) is usually composed of 10–20 local women or men; voluntarily coming together to save regular small sums of money, mutually agreeing to contribute to a common fund and to meet their emergency needs on the basis of mutual help. The Udoygvardhini Women's Self Group in Solapur district, established in the year 2003–04 was selected purposively for the study. The women's from the outskirt of Solapur district prepare the rabi sorghum dry roti and handover to the main center of the Udoygvardhini SHG, s at Solapur for further selling. The total production & marketing cost was Rs.3.12 to 3.25/roti. The Gross price received by the Women's Self Help Group (SHG) at outskirts of Solapur district was Rs.5.50 to 6/roti. While price paid by consumers in the Hotel was Rs.8/roti. Daily sale of dry sorghum roti was 2500–3000. Marketing channel used was-Women's self help group at outskirts of Solapur district---Udoygvardhini Women's Self Help Group (SHG)---Hotels---Consumer. Annual turnover was Rs.36 Lakhs while annual expenditure was Rs.27 Lakhs. Annual Net Profi t was Rs.9 Lakhs. The women's in this group get employment throughout the year and earned good profit from the preparation of sorghum roti. A large scale awareness campaign about the nutritive value of the sorghum roti should be taken to inform the general public about the nutritional value of sorghum over other fi ne cereals.

Keywords: Production; Economics (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:399518

DOI: 10.22004/ag.econ.399518

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