Indian Journal of Agricultural Marketing

2014 - 2025

From Indian Society of Agricultural Marketing
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Volume 39, issue 3, 2025

Prelude

T. Satyanarayana

23. Empowering the Marginal Farmer: The Emerging Role of FPOs in India's Agricultural Value Chains

Arati Dhananjay Bhoite

22 Constraints in Marketing of Paddy in West Godavari District of Andhra Pradesh

K. Madhu Babu

20. Understanding Supply-Price Relation in Indian Agriculture Markets: A case of Tomato, Onion, and Potato

Avanindra Nath Thakur and Ravi Kumar Gupta

19. Potential Impact of Micro, Small and Medium Enterprises (MSMEs) on Agri Business

N. Maria Das, Krishna Mohan and N. Varsha Mary Choudary

18. Agricultural Marketing Imperfections and Farm Business in Gujarat: An Empirical Analysis

Kalpana Kapadia

17. A study on Agricultural marketing its impact on Agrarian development in Telangana state Challenges and Possibilities

Pashikanti Omkar

16. Impact of horticulture on nutritional and health security(A case study of Telangana State)

G. Balarangaiah

15. Analyzing adaptation of organic fertilizer in paddy farming: Evidence from Batticaloa district in Sri Lanka

L. C. Mallaiah, S. Santhirakumar and Abhishek Kumar Kushwaha

14. Marketing Dynamics of Groundnut in Rajasthan

Hemant Sharma, K.C. Bairwa and Vikram Yogi

13. Emerging Trends in Agriculture in the Bifurcated State of Andhra Pradesh: A District-Wise Analysis

Jagadeesh Gontupulugu

12. Is Paddy Cultivation Profitable in Telangana? Evidence from CACP Data

Perka Shiva Kumar and Alka Singh

11. Agricultural Food Value Chain Illustrated from a Community Retail Super Market Model in Gujarat

Munish Alagh

10. Financing un-organised agri-supply chain with respect to potato in West Bengal

Debabrata Lahiri

9. Increasing Farmers’ Share in the Value Chain: From Pain Point Analysis to Business Model Innovation in Devadurga, Raichur

Navitha Varsha and Rashi Nandwani

8. Transforming Agricultural Supply Chains Through Farmer Producer Organizations

N. Maria Das, K.L. Srikanth and K. Krishna Mohan

7. Impact on Agricultural value chain commodity market in India

Parul Kulshrestha and Dhiresh Kulshrestha

6. Understanding Supply-Price Relation in Indian Agriculture Markets: A case of Tomato, Onion, and Potato

Avanindra Nath Thakur and Ravi Kumar Gupta

5. Robust Technological Adoption and Integrated Millet Value Chain for Agricultural Sustainability and Nutritional Security in India: A Perspective Analysis

Minerva Sahoo

4. Enhancing Resilience in EV Mobility Systems to Support Sustainable Food Supply Chains amid Climate Change Challenges

Shrestha Sharma and Sarika Yadav

3. Bridging Consumer Expectations and Farm Realities: A Supply Chain Approach to Organic Agriculture in India

Ashu Chaudhary and Pranav Kumar Anand

2. Role of marketing channels in the sustainability of paddy farmers’ income in India

Chuleshwar Naik and C Bijuna Mohan

1. Stability or Sustainability? The Millet Paradox in Indian Agriculture

Sriramya Mula and Phanindra Goyari

Empowering Rural Economics Through Village Weekly Market: A Case Study of Thallapusapally Village (T.G)

Vidya Sagar Kande

Instability Analysis of MSP and FHP for Gram in Telangana: Trends and Policy Insights

Praveen Kumar Chetti and K. V. Babu Giri

Linking Rural Agriculture to National Markets Through Social Innovations: Case Studies from Rural India

Maitreyi Gupta

Transforming Indian Horticulture: An Overview of Government Initiatives from Production to Export

Mangalapuri Pavani, N. Sivaramane, K. Suseela, G. Sivanarayana and D. Ramesh

Comparative Study on Marketing Cost, Marketing Margin and Price Spread of Cotton in Different Farming Situations of Telangana

S. Radha, K. Suhasini, Md. Alibaba, D. Srinivasa Reddy and D. Srinivasa Chary

Role of Digital Technologies in Agri-Supply Chain Management for Empowering Farmers

K.L. Srikanth, N. Maria Das and K. Krishna Mohan

Commodity Futures and Inflation Dynamics in India

D. Suganthi, Rishabh Kumar and Love Kumar Shandilya

Impact of Trade Tariffs by the United States of America on Commodity Markets in India-With Special Reference to Textile Sector

M Preeti Mohan

Do Dairy Marketing Channel Determinants Differ in Andhra Pradesh and Telangana?

Mulla Areef

Economic and Resource Optimization in Traditional Paddy Varieties: A Value Chain Assessment

G. Kaviya, D. Suresh Kumar, A. Vidhyavathi and Sarathi Ravichandran

Developing Value Chain for Castor as an Industrial Raw Material in India: Status, Challenges and Opportunities

S. Shrikant Kalamkar, C. Dnyandev Talule, Hemant Sharma and Juvansinh Vala

Transforming Agricultural Marketing in Chhattisgarh: Strengthening FPO-Led Value Chains for Inclusive and Sustainable Growth

Neelam Sinha

Commercializing Small Farm Agriculture: The Role of Cooperatives and Farmer Producer Organisations

Prabhu Pingali

Marketing Efficiency and Factors Influencing Farmers’ Choice of Marketing Channel in Kachai Lemon Value Chain: Evidence from Manipur

Heikham Narmila Devi and A. Gino Sangma

Socio-Economic Perspective of Fish Marketing in India

K.S. Chalam

Dilatory Reforms in Indian Agricultural Marketing: An Ongoing Weakness1

R.S. Deshpande

Volume 39, issue 2, 2025

Analyzing sustainability of organic farming practices in chamba block of Tehri Garhwal district, Uttarakhand

Sukesh Singh and J. P. Gupta Gaurav

Study on short period markets of Meghalaya during the COVID-19 pandemic: An impact assessment

Manish Sharma, Ram Singh, Srishti Kushwaha and Th. Motilal Singh

Growth, instability and price behavior of raw cashew nut and cashew kernel prices in India

N. Rangasamy

Modeling the combined effects of perceived price fairness of the product, consumer's environmental concerns, subjective norm and PBC on purchase intention: A study among organic food consumers in India

M.E. Fairoos

Improving farmers' income through price forecast: A case of Potato prices in Uttar Pradesh

D. Abinayarajam, Jasmeet Kaur and Rakesh Singh

Women's role in decision-making in marketing of rice produce

Sanghamitra Rajnandini Saikia and S. Rajalakshmi

Production and marketing of strawberry in west Garo hills, Meghalaya-economic analysis

Nayan Tara, Deepak Bhagat, Murulidhar Venkannanavara, Golli Mohan and Gino A Sangma

Exploring the role of mobile phones in rice crop management and marketing practices: A study of farmers in Imphal West district, Manipur

Chinvarmoi and T. Radha

Appraisal of agriculture infrastructure fund scheme in India: A state-wise analysis

Deepak Shah and Jayanti Kajale

Price transmission and market integration: A comprehensive study of India's onion market

B.A. Pavana, O.p Singh, S.R. Devgowda, Ankit Yadav and M. Nagaveni

India's competitive edge in global cotton trade: An analysis of comparative advantage and gravity model determinants

Mintu Adhikary and Soumitra Sarkar

Volume 39, issue 1, 2025

Transition in Broiler Production: The Technological Breakthrough of Environment Controlled Rearing in Kolar District

I.P. Deepak, R. Raghupathi, G. Ranganath, C.P. Gracy and Siddayya

Effectiveness of Agriculture Infrastructure Fund in India: A State-Wise Analysis

Deepak Shah and Jayanti Kajale

Impact Analysis of Innovation in Agribusiness on Farm Economics: An Overview

Mariya Shilpa Ekka, R. Rajkumar and Ashish Timothy

Probilability of Silk Reeling Enterprises - A Comparitive Analysis of Filature and Automatic Reeling Units in Chikkaballapur District

P. Nandini, C.P. Gracy, G. Ranganath and B.S. Swetha

The Impact of the Maize Value Chain on farmer’s Income in Davanagere District in Karnataka

S. Likhith, K.L. Manish and Channavira Gouda

From Orchard to Market: A Comparative Cost and Return Analysis of Mango in the Realm of Agro-Eco-Tourism

M.S. Ramu, K.B. Umesh, K.N. Pavithra, H. Chandan Gowda and Shilpa A Habib

Challenges and Key Issues Faced by Third Sector Organisations (TSOs) in Karnataka

T.N. Bharathi, M.S. Ganapathy, Siddayya, G. Ranganath and A. Sree Lakshmi

Cost of Cultivation and Returns Per Hectare of Major Seed Spices in Gujarat

Anushka K Sinha, K.P. Thakar, C. Soumya and Rahul K Joshi

Economic Viability of Edible Sugarcane Cultivation under Drip and Flood Method of Irrigation: A Field Level Analysis

P. Padmavathi and R. Suresh

A Study on Export and Import Direction of Indian Cashew Kernels- Markov Chain Approach

S. Sanjeev Kumar and B. Aishwarya

Agribusiness Innovation Strategies for Sustainable Milk Marketing Channels: An Empirical Study of Buffalo Farmers in Haryana, India

Gururaj Makarabbi, Navneet Saxena, F.C. Tuteja, S. Aiswarya, A.K. Balhara and P.C. Lailer

Associating Agribusiness with Crop Performance: Analyzing the ACABC Scheme in Maharashtra

Komal K. Desai and H.N. Kathare

Empowering Agribusiness in Himachal Pradesh: A Policy Analysis of Farmer-Producer Organizations and Government Initiatives

Vipin Kumar

An Impact Assessments of Pradhan Mantri Fasal Bima Yojana Among Rice Farmers in Cauvery Delta Region of Tamil Nadu

T. Priyadharshan, N. Swaminathan, A. Pouchepparadjou, S. Parthasarathi and M. Umamageshwari

Harnessing the Potential of Horticulture Crops in Assam: Issues and Challenges

Nandita Debnath, M. Giribabu and Dipankar Saha

Prevalence of Distress Selling in Paddy Market: Insights from NSSO

Anuj Kumar and Amit Kumar Basantaray

Market Integration of Maize Market in Marathwada Region

Shrinivas V. Bharati, Tukaram B. Munde, Pooja U. Tidke, Ranjit V. Chavan and Suvarna D. Choudhari

Marketing Channels of Chia and their Efficiency

Shiva Kumar, S.M. Jainuddin, Amrutha T Joshi, Vasudeva Naik and Police A.S. Patil

Integration of Ground Nut Markets in Karnataka: An Economic Analysis

S. Deekshith, Amrutha T Joshi and Devendra Beeraladinni

Vent for Surplus Through Government Support in Gujarat State

Munish Alagh

Economic Evaluation of Vegetable-Based Farming Systems in Koramangala-Challaghatta Valley Project Area

K.N. Pavithra and G.M. Gaddi

Analysis of Production and Marketing of Fruits and Vegetables in District Sirmour Himachal Pradesh

S.K. Chauhan, Pragati Sharma, Rita Kumari and Payal Thakur

Impact of Minimum Support Price (MSP) on Area, Production and Productivity of Jowar in India

M. Charankumar, R.D. Vaidkar, U.T. Dangore, N.V. Shende and V.K. Khobarkar

Export Dynamics of Vinegar Preserved Gherkins from India: Markov Chain Approach

Narayan Murigeppa Gunadal, N.M. Kerur, Balachandra K. Naik, Vilas S. Kulkarni and R. Shashidhar

Willingness of the Farmers to Accept Carbon Farming in Bishnupur District of Manipur

K.P. Apsara, R. Hanumanthappa, Aditya Arunkumar Bikkannavar and H. Lokesha

Impact of Climate Change on Agricultural Marketing and Trade Reforms

Vinod Kumar Vidyarthi, Sidhartha Shankar and Mayank Tiwari

Effect of Climate Change on Prices of Agricultural Commodities

Debabrata Lahiri

Impact of Rice Prices and Production on Rice Export of Maharashtra

Jyoti Shivaji Banke and S.T. Kombde

Factors Determining the Choice of Marketing Channels for Principal Crops of Punjab

Kamal Dev and Vinod Naik

Economic Losses of Tomato Production Due to Climate Change in Latur District of Maharashtra: A Farmer Approach

Tukaram B. Munde, Shrinivas V. Bharati, Dheeraj T. Pathrikar and Ramkisan F. Thombre

The Impact of Drought on Production and Marketing of Paddy: An Empirical Analysis in Palakkad District

P Minju David, P.J. Sabu and Deepa Roy

Use of AI in Agricultural Supply Chain: A Case of Gujarat Warehouse Owners and Bhusari Cold Storage

Varun Miglani

Innovative Packaging in Food Retail Sector: A Systematic Literature Review (Sir)

K. Mugilan, Balaji Parasuraman, D. Suresh Kumar and G. Vanitha

Marketing Efficiency of Cashewnut in Chikkaballapur District of Karnataka, India

D. Nagesh, K.R. Nethrayini, G.M. Gaddi, V. Venkatachalapathi and R. Lavanya

A comparative efficiency analysis of cold pressed groundnut oil production units in Chitradurga district of Karnataka

Maruthi B Raj, H. Lokesha, C.P. Gracy, G.N. Ashok, Rahul Gupta and Sushma Purada

Procurement and Logistics Management in Mango Processing: A Comparison of Pickle and Pulp Manufacturing Units in Karnataka

G.N. Ashoka, Siddayya, C.P. Gracy, V. Pavan, Maruthi B Raj, Sushma Purada and R. V. Rahul Gupta

Comprehensive Method of Agriculture Marketing Services in India

V. Saravanan

Consumer Preferences for Agricultural Commodities: A Comparative Study of Online and Offline Marketing Channels in Bengaluru City

T.N. Bharathi, Mamatha Girish, M.R. Girish and K.L. Manish

Policy-led Crop Size Regulation and ICT-Enabled Marketing Ecosystem in FCV Tobacco to Ensure Price Stability

K. Viswantha Reddy, M. Shashi Madhav and L.K. Prasad

Predictive Analytics for Tea Prices: A Multi-Model Evaluation Framework

S. Anandhu, Aswathy Vijayan, Anil Kuruvila, A.R. Durga, Pratheesh, P. Gopinath, F. Thasnimol and V.S. Adarsh

Millets and Markets: Need for Networking and Integration

S.G. Aishwarya, Prabhuling Tevari, G.B. Lokesh, Devendra Beeraladinni and Vijaya Kumar Kurnallikar

A Study on Virtual Markets in Coimbatore City, Tamil Nadu

S. Senthilnathan

Performance and Prospective of Electronic National Agriculture Market (eNAM): A Digital Innovative Platform for Marketing of Agricultural Produce in India

S.M. Jainuddin, G.M. Hiremath and S. Siddayya

Impact of Seasonality on Price Behaviour of Jasmine Flower in Madurai District of Tamil Nadu

A. Aishwarya and S. Sanjeev Kumar

From Field to Market: The Economics of Soybean in Dharwad District of Karnataka

Shilpa A. Habib, M. K. Aravinda Kumar, M.S. Ramu, Himanshu Gadhavi and Ayesha Tabsum

Digital Marketing: "A Way to Efficient Agricultural Marketing"

Narendra Singh and Vishal B. Tandel

Marketing Channels of Cotton Ginning Mills in Raichur District of Karnataka

Sushmitha, K.R. Nethrayini, M.S. Ganapathy and K.S. Somashekar

Dynamics and Decomposition Analysis of Oilseeds Production in India

M.S. Deshmukh and Priyanka Mallikarjun Kumbhar

Price Transmission and Market Integration Analysis of Black Gram (Urad Dal) Across Major Indian States

Sukhvir Singh and Amit Guleria

Exploring the Nexus of Agricultural Carbon Credits in Emerging Markets: A Bibliometric Analysis

P. Jagadeshwaran, Suresh Babu, D. Suresh Kumar, P. Murali, M. Prahadeeswaran and Reshma Rajan

The Role of Technology in Transforming Agricultural Marketing

Rakesh Kumar Jakhar, Dinesh Kumar, Ashish Kumar and Shivangi Upadhyay

State-Level Performance Under National Agriculture Market (E-Nam) in India

G.V. Rohith, Arnab Roy and Nikhil Arun Nikas

Shaping Agricultural Market Through E-Nam in India

Shivani J. Patil, M.B. Desai and Chandrika R. Jagtap

Assessing Factors Influencing the Adoption of Different Planting Methods in Guava Cultivation: A Logistic Regression Approach

D.B. Aishwarya, Amrutha T. Joshi, G.B. Lokesh, D.G. Satihal and J. Jyothi

Value Chain Analysis of Pea in Solan District of Himachal Pradesh

Abhay Singh Rana, Shivangi Upadhyay, Ashish Kumar, Rakesh Kumar Jakhar and Sunil Kumar Jakhar

Value Chain Analyis of Kasuri Methi in Nagaur District of Rajasthan

Rahul, Ashish Kumar, Rakesh Kumar Jakhar, Shivangi Upadhyay and Dinesh Kumar

Transforming Sourcing Practices: Technology’s Role in Private Fruit and Vegetable Retailing in Bengaluru City

Renukadevi Doraisamy, Mamatha Girish and M.R. Girish

Does Drip Irrigation Technology Alleviate Rural Poverty? Evidence from Tamil Nadu

N. Devika and R. Premalatha

An Assessment of the Economic Impact of Drip Irrigation on Cotton Cultivation in Tamil Nadu

C. Renuka, R. Suresh and P. Jothi

Marketing Analysis of Kamalapur Red and G9 Banana in Karnataka

M. Bhagyashree, Devendra Beeraladinni, Prabhuling Tevari, Raghvendra Chourad and A.R. Kurbar

Economic Analysis of Marketing for Low Graded Oranges in Amravati District

S.P. Chaudhari, V.K. Khobarkar, R.D. Vaidkar, U.t Dangore and N.V. Shende

Elements of an Efficient Warehouse Receipt System - Some Observations from an Integrated Electronic Platform Evolving in India

Shalendra, Sangamesh Angadi and C. Madhulatha

Value Chain Analysis of Dry Chillies in Kalyana Karnataka Region

T. Kavya, K. Suresh, G.B. Lokesh, Prabhulinga Tevari and S. Vishwanath

Significance of Information Communication Technologies in Sugarcane Production Management and Marketing of Sweetener Products in India

L.S. Gangwar, S.S. Hasan and Kamini Singh

Economic Analysis of Innovative Agri-Business Model and its Impact on Farmers Economy: A Case of PKV Mini Dal Mill

N. V. Shende, R. D. Vaidkar, U.T. Dangore and S. K. Bhalerao

Linking Farmer Producer Organizations to Markets - A Case of E-Nam

K.C. Gummagolmath, S.B. Ramya Lakshmi and A D Sathyendra Kumar

E--Nam in Practice: Perceptions, Challenges and Opportunities in Rajasthan and Haryana

Shubho Paul, P. Venkatesh, M. Balasubramanian, Adrita Dam and Subrata Barman

Factors Affecting the Adoption of E-Nam by Farmers of the North Bengal

Debapriya Banerjee and Soumitra Sarkar

Enhancing Farmer’s Market Access through Farmer Producer Organizations: A Study in Anantapuram District, Andhra Pradesh

Shaik Shabana, K.L. Manish and Kiran Kotyal

Unpacking the Underutilized Fruit: Economics and Value Chain Analysis of Jamun in Tamil Nadu

V. Karthick, B. Ganapathy, A. Vidhyavathi and Reshma Rajan

Economic Impact of Marketing Practices on Hybrid and Desi Varieties of Tomato in Karnataka State

G. N. Kanakaraja, J. S. Sonnad and A. D. Naik

Institutional Innovations in Marketing Agricultural Inputs - The Role of Farmer Producer Companies in Kolar, Karnataka

B.M. Keerthi, Gali Basavaraj and M Vidhu Bala

Nexus Between Greenhouse Gas Emission in Agriculture and its Economic Impact

A. Yazhini and A. Malaisamy

Climate Adaptation in Seaweed Value Chains: Impacts on Trade and Policy

Kiran Kotyal, Siddayya, G. Ranganath, K.M. Suman and S. S. Pramod Nayak

An Estimation of Virtual Water Trade in the Indian Cotton Sector

S. Elamathy and K.M. Shivakumar

Evolutionary Dynamics of Agricultural Marketing in India

Diksha Bohra, Bhooshan Aditya Srivastava and Hari Singh

Empowering Agriculture: The Role of Mobile Applications in Transforming Agricultural Marketing

Reshma Rajan and V. Karthick

Role of Technology in Packing, Transportation and Marketing of Processed Fruits: A Case Study on Fig in Ballari District of Karnataka

Tanushree Sajjanar, G.B. Lokesh, Prabhuling Tevari, M. Satishkumar and Shilpa Huchchannanavar

Performance of E-Nam in India: Analysis of Trade Efficiency And Regional Growth

P. Arpitha, B.S. Reddy and K.M. Suman

Millet Economies - Opportunities and Challenges

P Parthasarathy Rao

Leveraging Contract Farming for Smallholder Development in India: Responsible Contracts or Regulation?

Sukhpal Singh