Marketing Analysis of Kamalapur Red and G9 Banana in Karnataka

M. Bhagyashree, Devendra Beeraladinni, Prabhuling Tevari, Raghvendra Chourad and A.R. Kurbar

Indian Journal of Agricultural Marketing, 2025, vol. 39, issue 1

Abstract: This study investigates the price spread and marketing efficiency in the marketing of G9 and Kamalapur Red Banana in Karnataka. Primary data were collected from 30 farmers and various intermediaries involved in the marketing channels. Two major marketing channels were identified for both banana varieties. The results revealed significant differences in marketing costs and price spreads across the channels. Pre-harvest contractors and retailers captured higher profit margins in both Channel I (Producer ➝ Pre-harvest Contractor ➝ Wholesaler ➝ Retailer ➝ Consumer) and Channel II (Producer ➝ Post-harvest Contractor ➝ Retailer ➝ Consumer). For Kamalapur Red Banana, the marketing efficiency was higher in Channel II (19.02) compared to Channel I (8.16), while for G9 Banana, Channel II showed superior efficiency (7.23) compared to Channel I (2.30).

Keywords: Marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ags:injagm:400026

DOI: 10.22004/ag.econ.400026

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